Q&A: Shawn Mendes talks personal style, his favourite piece of jewelry

Canadian singer-songwriter Shawn Mendes stars alongside Scarlett Johansson in new David Yurman campaign.

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Canadian singer-songwriter Shawn Mendes has an undeniable allure.

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The Grammy Award-nominated musician has garnered a legion of fans who are eager to follow his every move, from his chart-topping music to his cool onstage and offstage style.

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Mendes lends that ‘it’ element to the latest campaign for American luxury jewelry brand David Yurman, which sees him star alongside actor Scarlett Johansson for the New York-headquartered brand. Titled Nature’s Artistry, the inspiration point for the jewelry collection, Mendes says, couldn’t be a better fit.

“Nature has always inspired me — it’s where I first retreat when I feel depleted, and where I go when I’m creating music,” he says.

In honour of the new campaign, Mendes answered a few questions for Postmedia News to provide a peek into his personal style, his take on the power of jewelry and his favourite pieces:

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Q: How would you describe your personal style?

A: Authentic and comfortable, just pieces that make me feel like me. Sometimes more elevated, depending on where I’m going. But I always make sure I feel like myself.

Q: How has your style evolved in recent years?

A: I’ve become very aware of where things are sourced from, always trying to make a conscious effort to make smart choices when thinking sustainably while still being me. Definitely wear way more vintage in recent years.

Q: Are there any go-to jewelry pieces that you wear on repeat?

A: Yes! I wear the emerald David Yurman pendant. I’ve worn it for a couple of years. I also wear rings given to me by people I love.

Q: If you had to choose one piece of jewelry to wear every day for, well, forever, which would it be and why?

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A: Probably my grandfather’s ring! I feel very connected to him and it.

Q: Do you think the options for men’s jewelry are evolving? If so, what do you think is driving this evolution?

A: Definitely. I think more people are starting to understand that jewelry is a way to express themselves. It seems it’s becoming more common for people to have fun with experimenting with self-expression in what they wear, and I love it. Something about jewelry allows you to really understand a person.

Q: Lastly, what made David Yurman a good fit for you to partner with for this new campaign?

A: I want to wear jewelry that feels special, authentic and sometimes elevated. David Yurman has this super-organic feel to it where you can feel dressed-up and still feel yourself.

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